theuib
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whois theuib

Sidhartha is a cybersecurity and data science professional with a passion for integrating data-driven solutions to enhance security measures and operational efficiency. He embarked on his career journey in 2021 and has since dedicated himself to bridging the gap between cybersecurity and data science through both academic and practical experience.

Professional Background

Sidhartha holds a master’s degree in Cybersecurity from IIT Kanpur, where he completed an eMasters program focusing on advanced aspects of cybersecurity, including cryptography, application security, and machine learning. This rigorous program equipped him with both theoretical knowledge and practical skills essential for tackling modern security challenges.
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Currently, Sidhartha is pursuing an AMPBA at the Indian School of Business, expanding his expertise in digital social media analytics. This program is helping him apply data science techniques to real-time applications and marketing strategies, further enhancing his ability to leverage data for impactful decision-making.

Professional Experience

Since December 2022, Sidhartha has been working as a Full-Time Consultant (FTC) at a major Creative Company. In this role, he contributes to major penetration tests, incident response efforts, and Red Team operations. His responsibilities include identifying critical vulnerabilities, developing security tools, and training teams to uphold high security standards across its product suite.

Checkout his complete profile at : www.linkedin.com/in/theuib/

Interests and Expertise

Sidhartha is particularly interested in how data science can be utilized to bolster cybersecurity measures and tailor tools for specific organizational needs. His interests also encompass analyzing video performance metrics, exploring artificial intelligence concepts, and understanding the convergence of data science and security.

Personal Projects and Contributions

In addition to his professional work, Sidhartha manages a personal blog at theuib, where he shares insights on cybersecurity, data science, and marketing. His articles cover a range of topics, including machine learning, optimization, and social media analytics, providing valuable information and thought leadership to a wide audience.
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